Wordworking

Names. Taglines. Know-how.

ACCLAIM

“Nancy really listened to us, was proactive and flexible, and worked within our tight timeframe. She did a really good job with the naming brief and delivered names that could pass trademark and were available as URLs.”

—Howard B. Gefen, former vice president, marketing and business development, Obopay

“Thank you for helping us find a name that complements the product and works internationally (not an easy task).”

—Cassandra O’Brien, marketing communications project leader, Steelcase

“Over the years, I’ve worked with Nancy on a number of naming projects, and think of her as one of our most valued creative partners. The reasons are simple. She brings astute judgment and a wealth of experience to every assignment. I can rely on her to deliver not just great names, but insights and questions that invariably open up new avenues for exploration. She makes the naming process richer and more fun for us, and that’s an important reason I have her on speed-dial for new projects.”

—Peter Russert, principal, StealThunder

“Nancy has done two naming projects for me. In both cases, renaming the company had many challenges, ranging from style and appropriateness for my markets to managing internal people’s vague desires and, most difficult: managing investors’ ideas and desires. Nancy handles the creative side beautifully and managed expectations of all involved perfectly and with grace. She delivers the goods! She gets my wholehearted recommendation.”

—Dave Corbin, former chief executive officer of Cooligy and Brightscale, Inc., now with Market Architects

“Working with Nancy was an extremely positive experience. She pushed us to think critically, took the time to really learn about our organization and our needs, and worked to meet our goals in a very strong way. She helped us name a patient registry and develop a new tagline for the society. Through both projects, she demonstrated tremendous creativity, knowledge of her craft, and understanding of our objectives. I would recommend Nancy without hesitation.”

—Debra BenAvram, CAE, chief executive officer, American Society for Parenteral and Enteral Nutrition





Copyright © 1997– Nancy Friedman. All rights reserved.