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Chela Financial
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Chela Financial
 

San Francisco-based Chela Financial is a nonprofit resource for higher education financing. This 1997 annual report was the third consecutive annual created for Chela Financial by a creative team that included Wordworking, Kirshenbaum Communications, and Long Design. The themeline—“The Road to Growth”—was carefully developed and extended through playful headlines and figurative language.

Also see Wordworking's advertisement and name development for Chela Financial.

  sample text
 

What drives us to excel? Students, families, and schools. We are continuously improving our products, services, and responsiveness—and always striving to put the needs of students first.
In 1997, we developed new informational tools to help students better understand their financing options. We redesigned and rewrote our borrower materials, putting essential loan repayment information into a more accessible format. New materials created for entrance and exit counseling sessions make it easier for financial aid administrators to give students a comprehensive overview of their rights and responsibilities as borrowers.

Project management by Kirshenbaum Communications, San Francisco
Graphic design by Long Design, Palo Alto

 

Nancy Friedman, Chief Wordworker
tel 510 652-4159
fax 866 871-1523
nancyf@wordworking.com

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