A.M. Todd
JMK Construction
August Capital
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Founded in 1869 as a pioneering supplier of North American mint oil, A.M. Todd has evolved into a global, diversified, technologically sophisticated company with capabilities in plant science, chemistry, flavor chemistry, and product development. But the company’s brochure was dated and failed to reflect the company’s new vision, “We grow values globally by pioneering products from nature.” To create the new voice of A.M. Todd, I visited corporate headquarters in Kalamazoo, Michigan, and interviewed many members of the Todd family and management team. The brochure’s title, “RESOURCEFUL,” communicates the company’s historic roots and its enterprising present; the content takes the reader from the rich soil of southern Michigan to the flavor laboratories of Pennsylvania to the virtual world of global collaboration. Brand consultant: Will Rosenzweig, IdeaGarden. Design by Convergencies, San Francisco; illustrations by Dugald Stermer.

“Our new ‘Resourceful’ brochure is utterly fantastic. We were all amazed and impressed with how easily Nancy gathered information from our team members, how easily she isolated and unified common threads across our various capabilities, and how quickly she translated the threads into special copy—interesting, clear, concise, and consistent. Finally, Nancy was a pleasure to work with, always receptive to ideas and changes.”

— Irene Hoyt, Global brand development project manager