Aurthur Beren
Travel Smith
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Well known to footwear connoisseurs in the San Francisco area and from around the world, Arthur Beren extends its retail footwear presence with elegant catalogs for men and women, mailed four times a year. Since 1993, Wordworking has written all copy for the catalogs, gradually developing a distinctive voice for this family-owned business through product descriptions and supporting copy such as the “factoids” that add informational value to the merchandise. In addition to the general catalog, which includes styles for men and women by designers such as Cole-Haan, Mephisto, and Stuart Weitzman, the Berens also publish a separate catalog of Ferragamo footwear, also written by Wordworking.

Design: Convergencies, San Francisco

Mephisto for Men
Whether you walk for fitness, trek on vacations, or simply sprint from subway station to office, you will appreciate the Mephisto comfort advantage. Handcrafted in the French village of Sarrebourg, Mephisto shoes and boots are bioengineered for superior comfort and support. They're made of 100% natural materials--from vegetable-tanned leathers to genuine latex soles—and designed for optimal air circulation and shock absorption. And an extensive range of styles means you can enjoy Mephisto comfort every day of the week.