In my 20-plus years as a name and tagline developer, I’ve learned a few things about name development and branding. And I’m happy to share. Here are some of my most popular blog posts:
How they got that name.
What’s a naming brief for?
Every name-development project starts with a detailed written document called a naming brief. Here’s why.
Should name development be crowdsourced?
Why a tagline?
After your name, it’s the most visible part of your verbal brand.
Love is not enough.
How to be a good client.
Strategize first, then budget. And more tips for a happy working relationship.