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The Chief Wordworker

According to all available indices, I was born with a love of words and names. I began writing stories as soon as I could hold a pencil, and later wrote for my junior-high and high-school newspapers. My B.A., from UC Berkeley, is in comparative literature; after a two-year expatriate stint in Israel, I returned to Berkeley to earn a masters degree in journalism and to embark on a career as a newspaper and magazine editor and writer. An article I wrote for New West magazine, about tampons and toxic-shock syndrome, was nominated for a National Magazine Award; the article grew into my first book, Everything You Must Know About Tampons.
Several years later I made the leap from journalism to marketing. As editorial director at Banana Republic I hired, trained, and directed a staff of eight writer-editors who created all catalogs, advertising, and collateral. The company’s innovative catalogs (long gone, alas) won many awards and the admiration of customers around the world.

Since 1988 I’ve been an independent copywriter, creative consultant, and name developer. I’m a relatively recent arrival in the blogosphere, where I write about naming and writing at Away With Words. I ’m also a regular contributor to Visual Thesaurus.

When I’m  not working with words, I travel across the bay to the Dolphin Club, where I swim and kayak in wordless appreciation of my surroundings.

Read my LinkedIn profile.

not about me

I am not the Telephone Doctor®
I am not a vice president of marketing at Visa.
I do not own a public relations agency in New York.
I am not a pediatrician at Duke University School of Medicine.
I am not a part-time staff psychologist at Montclair State University.
I am not a federal district court judge in Texas.
I am not a seasoned business executive and strategist in Alexandria, Virginia.
I am not a yoga instructor in Maine.
I have never been found guilty of felony theft and conspiracy.
I am not a member of the New Jersey State Board of Psychological Examiners.
I did not write Mrs. Mike.

 
  partners

Nancy Friedman, Chief Wordworker
tel 510 652-4159
fax 866 871-1523
nancyf@wordworking.com

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nancyf@wordworking.com