Amia
Bizet Human Asset Management
BrightScale
Cooligy
Mayer Laboratories
Mobius Venture Capital
New Routes to Community Health
Obopay
TravelSmith
TRIA
TRUSTe
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The client planned to introduce the first new condom design in 150 years: a polyurethane, bi-directional condom that had no “right” or “wrong” side. The product name had to imply innovation, ease of use, and a youthful attitude; it also had to pass muster in five non-English languages. Wordworking directed an extensive name development process involving three additional team members; we produced more than 2,000 names for client review. Wordworking also collaborated with a translation service (Direct Language Communications) for the linguistic check, and participated in thedesign of the logo and package. The name chosen, EZON, is distictive and easy to pronounce, and clearly communicates the product benefit: this condom is easy to use—even in the dark!

Package design by Napoles Design Group, Larkspur