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Nutrition-support therapy is an increasingly vital component of patient care in home and institutional settings. Yet until now there has been no comprehensive national database that tracks outcomes on patients being treated with nutrition-support therapy. In part because of this lack, data in the clinical literature is outdated.

A.S.P.E.N., the American Society for Parenteral and Enteral Nutrition, is addressing that need with the first nationwide online patient registry for patients receiving nutrition support therapy in the United States.

The name of the registry needed to be serious yet attention-getting; it needed to communicate benefits to practitioners and patients and to suggest a focus on research and outcomes. The chosen name, Sustain, conveys both the life-sustaining nature of the therapy and the concept of long-range support for nutrition professionals.

In addition to the name, I also developed the descriptive tagline, “A.S.P.E.N.’s National Patient Registry for Nutrition Care,” and short and long versions of a positioning statement.

Trademark lawyer Jessica Stone Levy handled trademark review and registration.

Read more about Sustain at the A.S.P.E.N. website.