Corporate Finance Advisors
Lost and Found
Visa International
back to Writing page

Corporate Finance Advisors is a small, highly specialized consultancy that provides insurance agencies with insights into financial analysis, valuation, and mergers and acquisitions. To reach its target market, CFA relies on direct sales as well as a Web site and in-depth reports, for which I provide comprehensive writing services. Creating the reports involves digesting and synthesizing a mass of industry-specific and often very technical information and transforming it into informative yet readable articles appropriate to a "C"-level audience. For example, the principals’ original draft of the valuation article began, "Much time, debate and effort has and continues to be spent on debating the real valuation multiples for insurance brokers and other insurance intermediaries." The rewrite, by contrast, begins with a multiple-choice test, which engages the reader and has a little fun with the dual meaning of "multiple." Response to this article was immediate and intense: it generated a lot of industry debate and resulted in three sales for CFA.

Web and print design: Laurie Sulzburgh

Reports:The Real Deal? and 2002: A New Seller's Market?